Architects & Specifiers
Product education, three-part specification support, design options, technical literature, samples and project references.
Explore CEU support →Indiana · Ohio · Regional Project Support
Better exterior product decisions start with the right conversation.
I help architects, developers, builders and dealers move from design intent to confident specification, training and installation—without losing sight of budget, performance or the channel partners who make projects happen.
Since 1996Exterior trim, siding and cladding
Field-firstSpecification through installation
Channel-mindedBuilder demand connected to dealers
“The goal is not simply to introduce a product. It is to help the right people understand where it fits, how it performs and how to put it to work.”
Who I help
Support designed around your role in the project.
Every audience needs something different. My approach connects design, construction and distribution so good specifications become successful projects.
Multifamily Developers
Exterior-system alternatives evaluated for design flexibility, installed cost, maintenance, schedule and long-term value.
Discuss an upcoming project →Custom Builders & Remodelers
Distinctive exterior solutions, estimating help, samples, install guidance and jobsite support for high-expectation projects.
See how I support builders →Dealers & Distributors
Sales-team education, contractor events, builder introductions, product-mix development and local market activation.
Plan a dealer training →How I work
From the first detail to the first course installed.
I work upstream with architects and builders while staying connected to the dealers and distributors who supply the job. That creates clarity, protects the channel and gives each opportunity a practical path forward.
- 01
Understand the project
Design intent, performance needs, budget pressure, schedule and installation realities.
- 02
Evaluate the right solution
Compare materials on appearance, durability, labor, maintenance and total installed value.
- 03
Equip the decision-makers
Provide samples, literature, details, specifications, presentations and project references.
- 04
Connect supply and execution
Align dealer support, estimating, product training and jobsite needs before they become obstacles.
Product resource center
Exterior systems for real-world design and construction.
Use this growing resource center to begin a product conversation. Current specifications, literature and installation guidance will be organized here as the library expands.
Poly-ash siding & trim
TruExterior®
Workable, moisture-resistant exterior profiles for demanding trim, siding and custom-detail applications.
Product brochure PDFSiding product data PDFFire-rating bulletin PDFAdhesives & sealants PDFPrefinishing instructions PDF
Visit TruExterior.com →Panelized stone siding
Versetta Stone®
Stone-inspired design with a mechanically fastened installation approach and focused crew training.
Product brochure PDFArchitect guide PDFThree-part specification DOCXFlashing & construction details PDFEstimator instructions PDF
Visit Versetta.com →Cellular composite siding
Celect®
Premium cellular composite siding engineered for clean lines, low maintenance and design-forward applications.
Westlake Royal product resources →Aluminum siding
Cedar Renditions™
Modern aluminum profiles suited to accents, full elevations and multifamily design opportunities.
Product directory PDFProduct sell sheet PDFThree-part specification PDFDealer guide PDFWoodgrain aluminum AIA course CEU
Westlake Royal product resources →PVC trim & mouldings
Royal® & Kleer®
Low-maintenance trim and moulding solutions that support complete exterior packages and durable details.
Visit WestlakeRoyalBuildingProducts.com →Complete exterior solutions
Additional Systems
Exterior Portfolio®, Foundry®, polypropylene siding, mounting blocks and complementary products for cohesive exteriors.
Explore Westlake Royal products →Product availability, specifications and installation requirements can change. Final selections should be verified against current manufacturer documentation.
CEUs & professional education
Useful education, built around the decisions your team actually makes.
Schedule an architect lunch-and-learn, builder session or dealer-hosted training. Programs can focus on material selection, cladding alternatives, performance, detailing, installation or sales confidence.
Request a SessionUnderstanding Poly-Ash Siding and Other Categories of the Siding Market
Material categories, performance attributes, installation considerations, applications and sustainability.
View course summary →Understanding Mortarless Stone Veneer and Other Stone Veneer Products
Stone veneer types, material composition, manufactured stone attributes, installation systems and applications.
View course summary →Architectural and Performance Benefits of Cellular PVC Cladding
Cellular PVC cladding design, performance, weatherability, detailing and application considerations.
Request this course →Performance and Benefits of Woodgrain Aluminum Siding
Woodgrain aluminum siding performance, low-maintenance design, profile options and building applications.
Request this course →Product, estimating and installation workshops
Practical sessions for estimators, project managers, sales teams, contractors and installation crews.
Plan a training session →Field notes & insights
Practical perspective from the building-materials channel.
Upcoming articles will give architects, builders and dealers useful material-selection and project-development guidance.
When to evaluate exterior material alternatives
A framework for comparing design intent, labor, maintenance and lifecycle value before the documents are complete.
Coming soonFive exterior conversations to have before value engineering begins
How early alignment can protect the look of a project while keeping cost and installation realities in view.
Coming soonProduct training that creates pull-through demand
Why the best dealer events connect product knowledge to active builders, real projects and clear follow-up.
Coming soon30+years in exterior building materials
About Chris
Experience built in the field—and shared at the table.
Chris Harouff has worked in exterior trim, siding and building materials since 1996. His career has been shaped by the relationships between manufacturers, distributors, dealers, builders, contractors and the design community.
Today, Chris focuses on helping architects and construction professionals evaluate exterior systems, develop specifications, navigate material alternatives and connect strong design decisions with the training and channel support required to execute them well.
Start a conversation
Bring me the project, the question or the opportunity.
Whether you need samples, a product comparison, specification help, a CEU, dealer training or jobsite support, we can identify the most useful next step.
Contact and calendar details are being added before public launch.This private preview is ready for content and contact-information review.